“Everybody wanted it and everybody was wearing it,” Skaist-Levy said the phenomenon. “It has a bit of glamour, and is so iconic and timeless.” Getty ImagesĪs “The Simple Life” became a smash hit, Juicy’s wares started popping up on Hilton’s fellow tabloid fixtures like Lindsay Lohan, Madonna and Britney Spears - the latter of whom even supplied her bridesmaids with matching pink tracksuits for her secret wedding to Keven Federline in 2004. They are my uniform.” “A Juicy suit is cute because it’s comfortable but you don’t feel like you’re wearing a tracksuit,” Paris Hilton told Page Six Style. “I’m obsessed! If you see any paparazzi photo of me running around doing errands or at an airport, nine times out of 10, I’m in a Juicy Couture tracksuit. “I own a couple hundred of them in all different colors and styles,” she said. To this day, the heiress-turned-mega-mogul still has “an entire closet” devoted to her Juicy sets. “Today it’s so different, all about sponsored content and ‘#ad.’ Back then, we just dressed for comfort in what we thought looked cute.” “Back then, people just dressed up for the love of fashion - no strings attached,” Hilton told us. “I shocked everyone when I decided to wear it! It seemed fitting since the song is called ‘I’m Real,’ so I decided to be ME!!,” Lopez wrote.Ī post shared by Jennifer Lopez no celebrity is more synonymous with Juicy Couture than Paris Hilton, who was constantly snapped wearing tracksuits in every color of the rainbow - whether she was shopping at the LA boutique Kitson or on the set of “The Simple Life,” her reality show with Nicole Richie that premiered in 2003. After being gifted a pink hoodie and matching shorts “to chill and hang out in,” as she recalled in a 2018 Instagram caption, the pop superstar wound up wearing the outfit in her music video with Ja Rule - a moment Nash-Taylor remembers as “insane.” That includes Jennifer Lopez, who was among the first famous faces to give the Juicy tracksuit her stamp of approval. “It was, ‘How do you make your body look the best?’ And one of the amazing things about it is that it looked good on everybody.” Everything was very specific,” the designer said. “We would use a seam to make hips look more slender, and it was a time when everything was very low-rise, so the pocket on the jacket was cut to accentuate the waist. We got a lot of pushback, people saying nobody could pronounce it or knew what it meant, but it ended up being kind of brilliant.” Pamela Skaist-Levy and Gela Nash-Taylor WireImageĪnd while nobody would mistake the company’s signature velour and terrycloth sweatsuits for high fashion, plenty of precision tailoring went into the look. “Of course, we were the opposite of couture. “Everything had to be more luxe, more expensive,” Nash-Taylor told Page Six Style, adding that the decision to add “couture” to the LA brand’s name was a nod to this age of excess. Few fashion trends have managed to capture the essence of an era quite like the Juicy Couture tracksuit.įirst introduced in 2001 - six years after founders Pamela Skaist-Levy and Gela Nash-Taylor launched their LA label, which is celebrating its 25th anniversary this year - the iconic low-slung sweatpant and matching slim-fit hoodie arrived at a time when logomania and conspicuous consumption ruled supreme.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |